Is the Zero plan really free?

Yes, the Zero plan is absolutely free. This plan includes access to AppsFlyer’s engagement features for free. For life.

How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.

Is there a free trial for paid plans?

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.

What is a conversion?

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.

What are AppsFlyer's enterprise premium features?

Premium features include API access, Protect360 - Fraud Protection Suite, Audiences - Audience Segmentation, Data Locker, and more.

What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.

AppsFlyer plans and pricing

Turn fragmented marketing data into measurable growth with the plan that fits your goals.

Free

Zero

Ideal for brands seeking a solution for owned media experiences*

What’s included:

Create smooth discovery to install experiences
A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.

* Not suitable for apps with paid activities

* Zero plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.

Pay-as-you-go

Growth

Best for startups requiring basic measurement as they start their paid campaigns

What’s included:

Kickstart app growth
Measure paid campaigns with best-in-class attribution
Boost engagement with seamless journeys
A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Conversions over 12K are priced at $0.07

* Growth plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons. Following the Welcome Package, conversions are priced at $0.07 each.

Enterprise

Perfect for brands aiming to efficiently scale their revenue with a tailored plan

Request a demo

What’s included:

Increase revenue with cross-platform attribution insights
Overcome marketing signal loss
Maximize ROAS
Scale user acquisition
Increase engagement and LTV
Boost efficiency with AI insights
Detect and prevent mobile fraud

Compare plans

Want to know which plan is right for you? Here are all the details.

Measurement & Attribution

Mobile attribution

Real-time mobile measurement and reporting

Multi-touch attribution

Configurable, rich in-app events

Configurable lookback windows

Customizable targeting validation rules

Partner API & data management

SDK-less (S2S APIintegration)

Support for domestic China

Cross-platform attribution

Real-time cross-device and web attribution

CTV/OTT attribution

CTV/OTT attribution and measurement

Marketing analytics

Cohort and retention reports

Customizable dashboards

Activity report

Pivot reports

Advanced analytics & APIs

Programmatic cohort analytics API

Aggregated data API

Aggregated Data report export

Deep Linking Suite

Shortlinks, deep links and QR code creation

Link Management

AI Link Generator

Click reporting

Social-to-app landing pages

Deferred Deep Linking

Advanced Analytics

Smart Banners and Smart Script

Branded Links

Referrals & user invites

Bulk Links

Email Service Provider (ESP) Integration

OneLink API

ROI reporting

CPI growth

Real-time ad spend aggregation and reporting

CSV uploads

Data corrections

Agency fee cost calculation

Retargeting cost data

Cost ETL

Cost and ad revenue network integration

Store Receipt-Validated In-App Purchases measurement

Real-time impression level ad-revenue measurement

In-App Subscription revenue measurement

Data freshness

Receipt validation

Audience segmentation

Custom audiences

Exclusion lists

A/B split testing

Audience campaign analytics

Audience size and overlap visualization

Dynamic sync with 90+ API partners

Audience ingestion through CSV/API

Audience enrichment with 1st party data

Owned media segmentation

Built in consent management

Incrementality lift testing & measurement

Incrementality solution for User Acquisition

Incrementality solution for Retargeting

Fraud protection

Basic fraud protection

Advanced fraud protection (Protect360™)

Advanced behavioral biometrics

Post-attribution protection

Advanced anomaly detection

In-app event and CPA fraud protection

Fraud validation rules

Professional fraud analysis

Raw Data and APIs

Push API

Pull API

Data Locker

Data report exports

Integrations

Media partners

Direct publishers & SRNs

Ad networks

Domestic China ad networks

Marketing partners

DSPs (Demand-side platforms)

Remarketing networks

Tech partners

Email Service Provider (ESP) Integration

ESPs (Email service providers)

Customer data platforms

Campaign management platforms

Customer engagement platforms

Marketing cloud platforms

Product analytics platforms

Affiliate marketing and platforms

TV & OTT attribution platforms

AppsFlyer solutions partners

Partner marketplace

Compliance and security

Compliance

iOS 14+

Android 12

SSAE16 SOC2

ePrivacy

TRUSTe

ISO 27001, 27017, 27018, 27032

CSA STAR

EU-US, Swiss-US Privacy Shield

Data protection compliance under GDPR, CCPA, LGPD and more

OpenDSR (Data Subject Request) API

Enhanced access

2-factor-authentication (2FA)

Single sign-on (SSO)

User management

Support and services

Self-service help center

Email support

Designated Customer Sucess Manager

Migration & onboarding support

Advanced online & onsite training access

You’ll be in good company

Frequently asked questions

Ready to start making good choices?

Contact sales Sign up free

AppsFlyer plans and pricing

Zero

Growth

Enterprise

Compare plans

Measurement & Attribution

Marketing analytics

Deep Linking Suite

ROI reporting

Audience segmentation

Incrementality lift testing & measurement

Fraud protection

Raw Data and APIs

Integrations

Compliance and security

Support and services

You’ll be in good company

Frequently asked questions

What is included in the AppsFlyer Welcome Package?

How do I switch or upgrade to a different plan?

Is there a free trial for paid plans?

What is a conversion?

What are AppsFlyer's premium features?

What are my payment options?

Submit your request to see AppsFlyer in action

Which solutions are you most interested in? Select all that apply

Measurement

Data Collaboration Platform

Deep Linking

Creative Optimization

Help us customize your experience

Select your company type

Advertiser

Partner

Agency

Do you have customers already working with AppsFlyer?

Are you already an integrated partner with AppsFlyer?

Tell us about your business

Numbers of employees

Annual mobile advertising budget

Annual paid downloads

Just a few last details

What challenges can we help you solve?

How did you hear about AppsFlyer?

Help us customize your experience

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