If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Information We Collect
In order to receive the AppsFlyer Services, Customers will be required to register and provide us with certain information, including information that can be used to personally identify Customers; such as email address, first and last name, company name, company’s website. Customers may also provide their billing details, such as credit card number, should they choose to activate their account right away. It is your voluntary decision whether to provide us with any such personal information, but if you refuse to provide such information we may not be able to register you to receive our Services.
Analytics End Users Information We Collect
Customers that use our Services to track the use of their mobile application will provide us with information regarding the characteristics and activities of their End Users, including information regarding downloads and installations of such mobile application and any information regarding in-app events such as in-app purchases. AppsFlyer obtains this information as a result of data being sent to our servers from our SDK in an End User’s mobile application. The data collected by the SDK includes information such as IP address, User agent, platform, SDK version, anonymous User ID, time stamp Developer Key, application version, device identifiers such as: IDFA (Identifier For Advertisers), Android ID (Android device), Google Advertiser ID, device model, manufacture, OS version, in-app events, and network status (WiFi/3G). End User data collected by the AppsFlyer platform is presented to our Customers to analyze their applications. We provide our Customers with aggregated and anonymous benchmark data.
End User Opt-Out Provision
If you are an End User, you can opt-out of AppsFlyer Analytics tracking by emailing us at firstname.lastname@example.org. If you no longer wish to be contacted by one of our Customers that use our service, please contact the Customer that you interact with directly.
The opt-out is specific to AppsFlyer activities and does not affect other tools such as ad networks and other analytics that your services provider may use. If you are an End User and choose to opt-out; we will stop tracking data for that device going forward. The AppsFlyer Analytics tracking will stop across all applications.
How We Use Information
The use of information collected through our service will be used for creating aggregate data and anonymous data, and for internal use or for improving the services and creating new features; data may include data of your End Users and such data of all other Customers. We will not share Personal Information provided to us other than as set forth under this Policy and except when required by law, regulation, subpoena or court order. We may use Personal Information internally – for example, to help diagnose problems with our servers, help diagnose and prevent fraudulent activity, or to improve the Services and make AppsFlyer more useful. We may retain Personal Information for as long as the applicable Customer account is active or as is necessary for us to provide Services, but we may adopt shorter retention period to the extent required by our partners. By “Personal Information” we mean any information that can be directly associated with a specific person or entity such as a name, address, telephone number, e-mail address, or information about activities directly linked to such person.
By analyzing the information we collect (including regarding End Users) we compile certain analytics regarding the use of our Customer’s mobile applications. We provide such analytics to our Customers. Analytics do not contain the Personal Information of any End User.
In addition, by analyzing all information we receive, we may compile aggregate or anonymized information across a variety of mobile applications and Customers (“Aggregate Information”). Aggregate Information is anonymous and we will not link Aggregate Information to any Personal Information. Aggregate Information helps understand trends and customer needs so that new products and services can be considered and so existing products and services can be tailored to customer desires. We may share such Aggregate Information with our partners, without restriction, on commercial terms that we can determine in our sole discretion.
How We Protect Information
We follow generally accepted industry standards to protect the Personal Information submitted to us, we encrypt such information both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encrypt sensitive information using secure socket layer technology (SSL).
We will make reasonable commercial efforts to delete any information provided to us by a Customer upon the receipt of a written request by such Customer. We cannot restore information that we have deleted.
We may also disclose your personal information as required by law, such as to comply with a subpoena, bankruptcy proceedings, or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If AppsFlyer is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information. We may also disclose your personal information to any other third party with your prior consent.
Third-Party Service Providers and Cross Border Transfers
EU-US Privacy Shield Framework
We are committed to attempt to resolve privacy complaints under the EU-US Privacy Shield principles. If you have an unresolved Privacy Shield-related complaint that was not addressed satisfactorily, please contact our US-based third party dispute resolution provider TRUSTe, free of charge, at https://feedback-form.truste.com/watchdog/request. The Federal Trade Commission (FTC) has jurisdiction over AppsFlyer, Inc.’s compliance with the Privacy Shield. Under certain conditions, you may invoke binding arbitration when other dispute resolution procedures have been exhausted. To learn more about the Privacy Shield Framework, please visit https://www.privacyshield.gov.
Tracking Technologies on Our Website
E-Tag is a technology that is part of the standard HTTP protocol that allows our website to validate temporary storage (cache) of our pages and images. This ensures that you are viewing the latest version of our website since your last visit.
Local Storage (LS) such as HTML5 and Local Shared Objects (LSOs) such as Flash are used to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LS’s. To manage Flash LSOs please click here.
Beacons are clear graphic image(s) of 1×1 pixel that is delivered through a web browser usually as part of a webpage request. Web beacons operate as a tag that records an end users visit to a particular webpage.
As is true of most websites, we gather certain information automatically, such as Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system and/or clickstream data.
Use of AppsFlyer by Children
AppsFlyer does not knowingly collect personal information from children under the age of 18, and you must be 18 years of age or older in order to establish an account for AppsFlyer. In the event you become aware that an individual under the age of 18 has enrolled, please contact us immediately at email@example.com and we will remove their information from our system immediately.
We may collect geo-location information from users that enable this feature (or allow for such collection when prompted through a notification) when using applications with our technology.
You may choose to receive our Newsletter, which provide you with updates and weekly tips. Your email address is required to sign up. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page, or you can contact us at firstname.lastname@example.org
We may also send you service related non-promotional email announcements on rare occasions when it is necessary to do so, for example, during provision of maintenance services.
Commitment to protecting children’s privacy
Special Note to Parents: AppsFlyer does not knowingly collect personal information from children under the age of 18, and you must be 18 years of age or older in order to establish an account for AppsFlyer. If you are a parent of guardian who knows or has discovered that you child under the age of 18 has submitted his or her personal information or other information without your consent, permission, or authorization; upon request, we will promptly remove your child’s personal information or other information from our database, cease the use of such information and direct any other party with access to such information to do the same.
Access to Data
We have no direct relationship with the individuals whose personal data we process. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the service provider (the data controller). If an End User requests us to remove the data, we will respond to their request within a reasonable timeframe.
We may retain Personal Information we process on behalf of our Customers for as long as needed to provide services to them. We may adopt shorter retention periods if so directed by them. We may retain and use this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We may update this privacy statement to reflect changes to our information practices from time to time. If we make any material changes we will notify our Customer by email or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Comments and Questions
You may mail us your inquiries at:
111 New Montgomery St, San Francisco, CA 94105, United States
Last updated: October 12, 2016