Deliver the perfect app experience from the first click
Send users directly to the right screen after install. Remove friction, personalize every journey, and turn new users into engaged customers faster with AppsFlyer’s deferred deep linking.
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re-installation rates
Built for teams that need campaigns
to deliver on their promise
Maximize ROI across user acquisition and remarketing
Deferred deep linking preserves campaign context across every click – from first installs to re-engagement. Connect any paid or owned media campaign directly to the right in-app screen to drive meaningful actions and clearly prove ROI.
Deliver personalized user experiences
Route users to personalized content based on campaign context across email, SMS, and CRM flows. AppsFlyer’s OneLink technology maintains journey continuity from first touch to in-app engagement, boosting retention and lifetime value.
Keep marketing links stable and clean
Eliminate routing bugs and unexpected behavior with predictable, lightweight deep linking logic. Minimize dev involvement while ensuring marketing campaigns work reliably without compromising app performance or user experience.
Everything you need
for seamless post-install routing
Automatically store original click parameters and restore them after installation. Preserve campaign intent, user preferences, and routing context so every user lands exactly where they expect without losing momentum.
Deferred deep linking works across social, QR codes, email, referral, SMS campaigns, and any marketing channel. OneLink technology handles all your deep linking needs with consistent behavior and reliable performance.
Support fallback flows, app store redirects, and custom routing rules. Handle edge cases gracefully while maintaining predictable behavior that marketing and product teams can trust.
Seamless integration with AppsFlyer attribution for consistent measurement across installs and post-install engagement. Measure campaign performance from first click to final conversion with unified analytics.
Powered by AppsFlyer’s proven OneLink technology for enterprise-grade reliability, security, and governance. Handle millions of links with consistent performance and bulletproof uptime.
Frequently asked questions about deferred deep linking
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Discover how other products in AppsFlyer’s Deep Linking Suite can enhance your marketing performance and LTV.
