5 In-App Events to Measure in Your eCommerce App | AppsFlyer

5 In-App Events to Measure in Your eCommerce App [Mobile Story]

Measuring what users are doing in-app and connecting these actions to the acquiring marketing channel is the cornerstone of app marketing today. The greater the granularity in measurement, the more you will be able to meet specific business goals.

The following mobile story looks at 5 suggested in-app events to measure for retail apps.

Enjoy!