Southeast Asia & Pakistan Ramadan 2023 report



What’s inside

The holy month of Ramadan is rich with festivity and spirit of giving & home coming. During the Eid holidays in Southeast Asia and in Pakistan (also known as Hari Raya in Southeast Asia), we saw significant behavioral changes in ways users are using their apps across verticals and different phases of the holy month perform differently. For example, we observed a spike in app installs on both Android and iOS devices across the region, which was particularly pronounced on iOS in the final week of Ramadan. 

In this report, we retrieved trends weekly for you to have a granular understanding of the phases to help you optimize your campaign better. Here’s what’s in it for you:

  • App install trends for Ramadan
  • App retention and revenue trends Ramadan
  • And many more!

We also spoke to an expert on TikTok for Business to give you more actionable insights to win this Ramadan and the future Ramadan campaigns to come. Explore more of these insights in AppsFlyer’s 5th edition of the Ramadan in Southeast Asia & Pakistan – 2023 Report.

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