APAC connected TV trends, 2023: Advertiser and viewer perceptions



Advertising on CTV has arrived in a huge way. If you’re a mobile marketer in APAC who needs to understand the most up-to-date advertiser and consumer trends and behavior in your region, this report is a must-read.

What’s inside:

Dig into trends like these:

  • 95% of brands believe CTV ad spend will exceed mobile ad budgets
  • 40% of consumers have installed an app after seeing a CTV ad for an app
  • 57% of consumers are likely or very likely to scan QR codes following a CTV ad
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