Advertising on CTV has arrived in a huge way. If you’re a mobile marketer in APAC who needs to understand the most up-to-date advertiser and consumer trends and behavior in your region, this report is a must-read.
Dig into trends like these:
- 95% of brands believe CTV ad spend will exceed mobile ad budgets
- 40% of consumers have installed an app after seeing a CTV ad for an app
- 57% of consumers are likely or very likely to scan QR codes following a CTV ad