State of app marketing in India – 2023 edition



Moving beyond metros

The Indian app market demonstrated extraordinary resilience in 2022, defying the post-pandemic app fatigue and economic downturn seen in other parts of the world. The country’s performance amid global challenges, coupled with increased smartphone adoption and mobile internet access—particularly in rural and semi-rural areas—has been a key factor in its success.

The “State of app marketing in India 2023” report, in collaboration with Google, provides comprehensive insights into the evolving app ecosystem in India over the past 12-18 months to make sense of it all. 

The report delves deep into the Indian app landscape, empowering you to effectively navigate the dynamic, yet highly competitive space. 

What’s inside:

  • App install trends and geographical findings
  • Insights on revenue, uninstall rates, and retention benchmarks
  • Perspectives from leading app marketing experts
  • Recommendations on successfully navigating the rest of 2023 and beyond
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