Casual/Puzzle gaming data benchmarks



What’s inside

Casual/Puzzle games is the most popular gaming category as far as the number of apps is concerned with nearly 15% of all gaming apps, according to our data.

With such massive competition, marketers of casual games need to be at the top of their game to stand out, attract, retain, and monetize top users.

To help these marketers, we’re happy to release the Casual/Puzzle Data Benchmarks report.

Encompassing over 1.4 million gamers in North America playing hundreds of apps, the study offers the following data insights:

  • Share of casual games among all gaming apps
  • Retention rate
  • Lifetime engagement
  • Share of buying users
  • ARPU and APPPU
  • The AppsFlyer Performance Index for casual games

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