Build Mobile-Powered Growth Engines in an AI World
This practical playbook will turn your app into a true growth engine — and prove its value in language your CFO will fund. We synthesized strategies from leaders at major retail, QSR, financial services, and travel brands into frameworks you can adapt and deploy.
What’s inside:
- A CFO-ready ROI formula that captures value streams many teams miss — including influenced revenue, operational savings, and lifetime value lift
- Why the app is your AI fuel source — and how first-party behavioral data becomes the foundation for modern marketing and agentic commerce
- A 90-day proof-of-value sprint you can actually execute — from baselining what you have to proving what works
- Industry benchmarks for app user LTV lift (30–40%), cross-channel conversion rates, and operational savings.
- Frameworks for every stakeholder — from the App Value Scorecard for executives to the Intelligence Maturity Model for practitioners
Who it’s for:
Marketing, digital, and growth leaders at omnichannel brands with physical locations — retail, restaurants, financial services, travel, and hospitality — who want to prove their app’s true business impact and secure further investment for omnichannel growth.
