
Mobile marketing dictionary A-Z
- Simple breakdown of our industry jargon
- Everything in one place — bookmark it for those “What??” moments
- Links to more detailed information so you can dive deeper into specific concepts
What’s inside
Loading...
A-Z
Guide to the most used terms in the mobile marketing industry100
Clear definitions, explained in plain English1
Go-to document to bookmark and return to whenever you need clarityRead this next

3 min read
Beyond walled gardens: one view to maximize retail media performance
4 min read
Zalando's AI-powered app: Fashion meets personalization
4 min read
Graviton: The tech sprint that grew a forest
More like this

8 min read
Everything you need to know about mobile app analytics
8 min read
Everything you need to know about mobile app analytics
11 min read
Launching your app: 11 steps to success
