Blog
Marketing ROI – How to measure your campaigns like a pro
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.
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753 results for "App marketing"
Blog
How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
Reports & guides
Show me the money! Your definitive guide to app conversions
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Glossary
In-app notifications
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.
Blog
AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox
Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Customer stories
Lucky Day efficiently scales revenue and users with AppsFlyer attribution
Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.
Customer stories
Exceeding ROI targets for 19 games using AppsFlyer attribution
Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.
Blog
Going local to go global: How mobile app localization helps your app rule the world
Why does app localization matter today, and how can it boost your app's success? Find out more inside, including tips for localizing your apps.
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