CPV, or cost per view, is a pricing model in digital advertising where advertisers pay the publisher for each view of their video ad. This ensures they only pay when a user watches a video for a predetermined duration, making it a cost-effective approach compared to paying for every click regardless of engagement.

How do you calculate CPV?

To calculate CPV, divide your total ad spend by the total number of video views. This provides the cost incurred for each view of the video ad.

Why choose CPV as a metric for advertising?

If you’re running a video ad campaign, CPV is a cost-efficient model because you’ll only be charged when a user shows interest by watching the video. This enables you to allocate your budget efficiently, focusing on your ideal audience.

How do you determine the maximum CPV bid?

Deciding on your maximum CPV bid involves considering your campaign's reach, budget, and how you plan to allocate that budget across views. Balancing the bid to achieve optimal views without overspending is key to maintaining cost-effectiveness.

How does CPV affect ad rank?

A higher CPV bid can improve your ad's rank, increasing its chances of being displayed and placed in more visible positions, which can lead to better campaign performance.

What’s the difference between CPV and CPCV?

CPCV stands for cost per completed view. Whereas CPV charges advertisers when their video is viewed for a specific duration, with CPCV they’ll only pay if it’s watched in full. This makes CPCV a more precise measure of engagement.

What’s the difference between CPV and CPI?

CPV applies to video ad views, charging per view, whereas CPI (cost per install) charges advertisers for each app installation resulting from an ad. CPI is used to work out acquisition costs.

What’s the difference between CPV and CPM?

CPV charges for each video view, focusing on engagement, while CPM (cost per mille) charges per thousand impressions, aiming for broad exposure.

What are some best practices for optimizing CPV?

To optimize CPV, you should measure it alongside other metrics like CPM, CPI, and CPCV for a comprehensive campaign analysis. Aim for a good CPV range for your industry, and work to optimize campaigns through improved ad targeting, landing pages, and video quality to increase engagement and performance.