Blog
The anatomy of a mobile ad: Formats, copy, and colors
Find out how to create engaging and impactful creative for your mobile ads to improve the way users interact with your brand.
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753 results for "App marketing"
Reports & guides
Video is on the rise: View-through attribution insights for Southeast Asia
Read about the rise of video in Southeast Asia and how to leverage VTA for marketing campaigns in this AppsFlyer & TikTok for Business report.
Customer stories
Scaling up secure mobile data analysis with confidence
AppsFlyer’s fast and reliable data delivery helped the Varo team save significant processing time, allowing it to optimize its acquisition strategy.
Customer stories
Embracing SKAdNetwork to adapt to the privacy-centric future
Find out how implementing SKAdNetwork through AppsFlyer gave Clover valuable insights, getting it ahead of the competition.
Customer stories
Raw attribution data illuminates a UA North Star to success
Find out how Slickdealst has harnessed the strengths of AppsFlyer to grow its mobile app into a primary sales and engagement engine.
Use cases
The phantom (click) menace: Discovering a new fraud scenario
We've noticed a trend lately: Ad networks claimed that they were being associated with clicks that in fact were not originated from their network.
Blog
5 ways to increase ATT opt-in rates
Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.
Blog
The age of return on experience
Find out how to create a personalized user experience designed to drive strong customer engagement, and make the most of your owned channels.
Blog
If and when to show the ATT prompt: What you need to consider
Much has been said about the how of showing Apple's ATT prompt. Today we’re going to look at equally important questions: Why and when to show it.
Blog
How Nigerian companies can grow on mobile
The digital revolution is in full swing in Nigeria. Find out how to take advantage of this huge opportunity and scale on mobile.
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