Reports & guides
Connecting the dots with people-based attribution
In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.
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753 results for "App marketing"
Reports & guides
Mobile fraud: Marketers’ massive hidden threat
A new Forrester study on behalf of AppsFlyer reveals the size and scope of mobile ad fraud for enterprise marketers on mobile.
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Device farm
What is a device farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Device ID reset fraud
What is a device ID reset fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Emulated devices
What are emulated devices, and how can they risk for your marketing budget? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Mobile ad fraud
What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.
Glossary
Purchase fraud
What is purchase fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Probabilistic modeling
What is probabilistic modeling, and how can it be used to boost your campaign performance measurement? Find out in our mobile marketing glossary.
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