Glossary
Non-organic install (NOI)
What are non-organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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Glossary
Organic install
What are organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Brand safety
What is brand safety, and what should you beware of when it comes to it? Learn more in AppsFlyer mobile marketing glossary.
Glossary
CPA fraud
What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Fake users
What are fake users, and how can they hurt your marketing campaign? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Glossary
Ad exchange
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per paying user (ARPPU)
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per user (ARPU)
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
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