Reports & guides
Mobile attribution and marketing analytics for Food & Drink apps
Find out how to maximize your food & drink app’s potential in this guide covering vertical-specific areas of measurement for app marketers.
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760 results for "App marketing"
Blog
App remarketing drives 50% more paying users
Perhaps more than UA, app remarketing is now a priority for marketers, boosting performance and profits. Get our latest data about it here.
Reports & guides
Mobile attribution and marketing analytics for Health & Fitness apps
Find out which in-app events to configure to meet health and fitness goals, what are the right segments to set up in UA campaigns, and more.
Blog
The Coronavirus impact on app installs and marketing budgets
What will 2020 look like for mobile apps and what will be the impact of the pandemic on marketing budgets? We've dug into the data for answers.
Use cases
AppsFlyer cost reporting solution: Solving one of the biggest digital marketing problems
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
Use cases
Measure the success of app remarketing with AppsFlyer Incrementality
AppsFlyer is unlocking measurement solutions for incrementality testing to help advertisers connect the dots and zero in on what's driving growth.
Blog
Open to influence? The pros and cons of influencer marketing for apps
Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.
Blog
All you need to know about content marketing for apps
Apps must invest a lot of resources in capturing potential users' time and attention. That's where content marketing comes in - Find how to do it right.
Blog
Creating successful app remarketing: How to do it the right way
Mobile remarketing is still a relatively new space. Here are 11 expert tips to getting it right and creating successful app remarketing campaigns.
Blog
Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
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