Blog
A 2M-member loyalty platform cut time-to-first-purchase by 66% and saved 4,500 hours a year. Here's how deep linking, audience segmentation, and Braze worked as one system.
Reports & guides
An analysis of Finance, Shopping, Entertainment, and Gaming across APAC, Q3 2024 to Q2 2026, tracking where regional growth numbers hold up, and where they're hiding a more specific story underneath, by mechanism, by country, by platform, or by a different metric entirely.
Reports & guides
An analysis of Finance, Shopping, Entertainment, and Gaming across APAC, Q3 2024 to Q2 2026, tracking where regional growth numbers hold up, and where they're hiding a more specific story underneath, by mechanism, by country, by platform, or by a different metric entirely.
Blog
Goals drove app sessions. Halftime drove purchases. Finalists out-engaged host markets. Here are five mobile marketing lessons from the data behind football's biggest tournament.
Blog
Marketing attribution helps you measure campaign performance and ROI. Discover how to master marketing attribution with strategies, tips, and best practices.
Customer stories
Flip's 3-person team reclaimed 16 hours a month by connecting AppsFlyer MCP to Claude. See how they built a self-serve insights engine across 10+ financial products.
Blog
Mobile apps solved attribution, fraud, and privacy before any other channel. Here's why mobile-grade measurement is the foundation every omnichannel strategy now needs.
Blog
See how GCash and Flip use AI on real attribution data — and get the Finance AI Starter Kit to do the same.
Blog
One person, AI agents, and 14 days: 5,563 installs at $0.39 eCPI. A first-hand account of building, shipping, and marketing a mobile game using MCP, AppsFlyer, and CLAW.
Blog
960M installs, 0.4% growth. AppsFlyer's Europe finance app report breaks down retention gaps, web-to-app friction, fraud rates, and what winning brands do differently.
