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Your AI is making marketing decisions on bad data – here’s how to tell
Is your AI built on the wrong data? Learn how to assess your marketing data readiness in seconds.
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The Ultimate Creative Optimization Masterclass
Centralize creative data, detect fatigue, and compare geo/network performance. See how AppsFlyer’s Creative Optimization helps UA scale smarter.
Product news
Advanced Security Module Beta
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MyTheresa’s app: Luxury UX with a hidden growth gap
MyTheresa nails premium personalization and events, but hides a big referral opportunity that could unlock viral growth.
Product news
Weekly and Monthly breakdowns in My Dashboards are now live
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Beyond walled gardens: one view to maximize retail media performance
Unify onsite and offsite retail media performance. Gain clarity, reduce complexity, and drive better results.
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
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Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
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How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
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Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era
Access instant, AI-powered marketing insights with AppsFlyer MCP. No code. No wait. Just ask.
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