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Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud
Discover AppsFlyer’s Modern Marketing Cloud: AI-ready data, trusted measurement & autonomous marketing tools.
Reports & guides
[Report] The State of Gaming App Marketing – 2024 Edition
2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.
Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
Uncover Brazil app marketing trends, from installs to UA, monetization, and fraud insights across top verticals.
Reports & guides
Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Reports & guides
[Report] The State of eCommerce App Marketing – 2024 Edition
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Product news
Apple Ads Pre-Order Campaign Measurement
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Reports & guides
[Report] State of app marketing in Asia – 2025 Edition
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional growth insights.
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