Reports & guides
[Report] The State of Gaming App Marketing – 2024 Edition
2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.
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Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
Uncover Brazil app marketing trends, from installs to UA, monetization, and fraud insights across top verticals.
Reports & guides
[Report] Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Retail Media Outlook 2026: The Rise of Data-Driven Collaboration
Reports & guides
[Report] The State of eCommerce App Marketing – 2024 Edition
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Product news
Apple Ads Pre-Order Campaign Measurement
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Reports & guides
[Report] State of app marketing in Asia – 2025 Edition
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional growth insights.
Reports & guides
[Report] App uninstall report – 2025 edition
Read the 2024 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.
Blog
Solving retail media measurement – your ultimate guide to earning advertiser trust
Strengthen your retail media strategy with accurate measurement. Build advertiser trust, prove impact, and drive smarter decisions with this expert guide.
Blog
Getting started with user acquisition for apps: The complete guide
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