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Blog

The force of AI in ad fraud: fighting innovation with innovation

AI is both a catalyst and a solution for ad fraud. Learn how AI-driven fraud detection can help you fight sophisticated scams and protect your ad budget.

Blog

Redefining ATT opt-in measurement: Setting the standard for data accuracy

Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.

Blog

MAMA San Francisco: A bold start to 2025 for mobile marketers

MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!

Blog

Understanding ad metrics: A guide for digital marketers

Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.

Reports & guides

2025 App Marketer Survey

Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.

Blog

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.

Customer stories

How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration

Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.

Blog

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone

In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.

Reports & guides

App uninstall report – 2025 edition

Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.

Blog