Blog
From signals to optimization: how AppsFlyer powers TikTok’s iOS performance
AppsFlyer’s Advanced SRN enables real-time TikTok iOS optimization beyond SKAdNetwork, unlocking faster insights and better performance.
Filter by
519 results for "Attribution"
Blog
Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers
Data-backed insights to help Gulf marketers win Ramadan 2026. Maximize LTV, retention, and ROI across key app verticals.
Customer stories
How WEBTOON Scales Digital Storytelling with One Global Marketing View
WEBTOON unified fragmented marketing data across markets and boosted performance with AppsFlyer.
Blog
Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
Maximize eCommerce app growth with data-driven strategies for each shopper journey stage.
Blog
How Pret A Manger brews loyalty through smart app design (and what’s missing)
Pret's app masters QR loyalty and permission marketing, but one missing feature could boost omnichannel performance.
Blog
Move beyond correlation: Measure the incremental impact of your acquisition campaigns
Measure the real lift of UA campaigns with causal insights and automated geo-testing.
Blog
Namshi’s app: Localized commerce mastery with a retention blind spot
Namshi masters regional payments and engagement but misses a key retention opportunity that could unlock customer lifetime value.
Customer stories
Peaksel saves up to 65% of test budgets and scales winning campaigns 5.7× faster
Discover how Peaksel saves 65% on test budgets and scales faster with early LTV insights and AI-powered dashboards.
Customer stories
LOOKFANTASTIC boosts ROAS and lowers acquisition costs with AppsFlyer and Snap
LOOKFANTASTIC cut CPI by 29% and grew ROAS by 22% with AppsFlyer SSOT and Snap tCPA bidding.
Reports & guides
[Report] The State of App Marketing in India – 2025 Edition
Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, shopping, and Gaming.
Try searching for
