Reports & guides
[Report] India Festive Report – 2026 Edition
Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.
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561 results for "Attribution"
Blog
Cross-platform measurement: the complete guide for 2026
Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.
Blog
Five marketing lessons from football’s biggest tournament
Goals drove app sessions. Halftime drove purchases. Finalists out-engaged host markets. Here are five mobile marketing lessons from the data behind football's biggest tournament.
Customer stories
How Futureplay exceeded global ROAS targets by scaling rewarded UA with Mistplay and AppsFlyer
Futureplay hit 142% above D7 ROAS targets in Tier 1 markets by scaling rewarded UA with Mistplay and AppsFlyer's fraud protection and ROI measurement solutions.
Product news
DV360 SRN Cost Integration
Product news
ROI360: TikTok Web Cost Solution
Product news
ChatGPT Ads (OpenAI) Integration
Blog
The Optimal Tech Stack for the AI Era
Most marketing stacks have the tools but lack coherent infrastructure. See the four structural fault lines undermining AI-era performance — and how to build a measurement-led stack.
Product news
Fraud Protection: Series of Events
Customer stories
How Flip built an AI-powered Insights Engine with AppsFlyer MCP
Flip's 3-person team reclaimed 16 hours a month by connecting AppsFlyer MCP to Claude. See how they built a self-serve insights engine across 10+ financial products.
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