Customer stories
How Koin increased click-to-install efficiency with OneLink
Learn how Koin used OneLink for attribution across click, custom store page, and install, accessing real-time data through AppsFlyer's dashboards.
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538 results for "Attribution"
Customer stories
Mercari cuts iOS CPA in half with AppsFlyer and Meta AEM
Mercari cut iOS CPA by ~50% and increased iOS attribution by 167% by implementing Meta AEM via AppsFlyer ahead of US and EU market launches. See how they did it.
Blog
Cross-channel marketing analytics: how it works in 2026
What is cross channel marketing analytics, why it matters in 2026, and how to unify data across mobile, web, CTV, and more. A complete overview.
Reports & guides
[Report] The State of Finance for Marketers – LatAm 2026 Edition
How are banking, wallet, credit, and investment apps growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile? Get the 2026 LATAM finance app report from AppsFlyer, Sensor Tower, and Google Ads.
Blog
Leveraging the AppsFlyer x Braze integration: How an eCommerce loyalty platform cut Time-to-Purchase by 66%
A 2M-member loyalty platform cut time-to-first-purchase by 66% and saved 4,500 hours a year. Here's how deep linking, audience segmentation, and Braze worked as one system.
Customer stories
How SoundCloud Uncovered Hidden Revenue by Bringing Mobile Measurement Standards to Web
SoundCloud found that 1 in 10 web-acquired users became active on mobile — revenue that had been credited to organic. See how mobile-grade web measurement changed where they invest
Reports & guides
[Report] India Festive Report – 2026 Edition
Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.
Blog
Cross-platform measurement: the complete guide for 2026
Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.
Product news
Secure Shortlinks — prevent shortlink hijacking
Blog
Five marketing lessons from football’s biggest tournament
Goals drove app sessions. Halftime drove purchases. Finalists out-engaged host markets. Here are five mobile marketing lessons from the data behind football's biggest tournament.
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