Customer stories
How Netmarble Built a Unified Creative Strategy to Power Cross-Platform Growth
See how Netmarble scaled 50+ apps, improved creative insights, and drove growth with AppsFlyer.
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550 results for "Attribution"
Customer stories
FuboTV finds where growth is truly incremental with AppsFlyer
See how FuboTV used incrementality testing to uncover true growth and optimize campaign spend.
Reports & guides
[Report] The State of eCommerce for Marketers – 2026 Edition
Explore 2026 eCommerce marketing trends, from remarketing dominance to AI insights. Plan smarter campaigns.
Customer stories
From awareness to activation: How Visa unlocked 155% growth in App Downloads and 85% Lower Cost per Registration with AppsFlyer
See how Visa boosted installs 155% and cut CPA 85% using AppsFlyer’s full-funnel attribution.
Glossary
Contextual deep linking
A contextual link is a deep link that carries metadata about a user’s origin and context in order to personalize their in-app experience.
Blog
Why fraud data is your secret growth engine (Not just a filter)
Turn ad fraud into growth. Learn how fraud data improves KPIs, targeting, and spend efficiency.
Customer stories
Getir drives iOS growth with AppsFlyer and Google
Getir increased iOS installs 4.1x and cut CPI by 69% using AppsFlyer and Google ICM.
Blog
Fix the Foundation: Marketing’s Signal Problem in the AI Era
Fix fragmented marketing signals for AI success. Build a strong data foundation and improve measurement today.
Reports & guides
[Report] The State of Subscriptions for Marketers – 2026 Edition
Explore 2026 subscription app trends: Android growth, AI impact, UA spend, and conversion insights.
Reports & guides
[Report] The State of Finance for Marketers in APAC – 2026 Edition
The State of Finance for Marketers in APAC 2026 analyzes finance app installs, paid acquisition, remarketing, retention, revenue, and fraud trends across Southeast Asia, India, ANZ, and Northeast Asia. Discover how capital discipline, platform mix, lifecycle investment, and cross-border spend are reshaping finance marketing performance in 2026
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