Reports & guides
Unlock the value of web-to-app
Turn your website into a user acquisition engine. Get the Web-to-App Playbook from AppsFlyer and Google for strategies to unify web and app experiences.
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526 results for "Attribution"
Reports & guides
Unlock the value of web-to-app
Boost app growth by connecting web and app experiences. The Web-to-App Playbook offers expert strategies and real-world insights.
Blog
Break up with Firebase before it breaks you: Practical migration guide
Firebase Dynamic Links is shutting down. Learn how to migrate fast and avoid disruptions with this step-by-step guide.
Blog
Firebase Dynamic Links: What You need to know
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.
Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
The State of App Marketing in Brazil 2025
Blog
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
Discover why AppsFlyer OneLink is the most popular Firebase Dynamic Links alternative for growth teams.
Product news
Enhanced flexibility for SKAN and SSOT
Customer stories
How Moneyview improved retention with personalization and seamless CX
Moneyview cut CAC by 15% and grew retention using smarter targeting, deep linking, and fraud protection with AppsFlyer. See how they did it.
Reports & guides
Unlocking the Power of Retail Media with Wolt Ads & AppsFlyer
Discover how Wolt Ads and AppsFlyer unlock retail media growth through data collaboration, smarter audiences, and privacy-first measurement. Watch the webinar for real-world strategies.
Customer stories
Inside Space307 anti-fraud playbook: 66% drop in fraud rate, 14x more conversions
Discover how Space307 reduced fraud rate by 66% & increased conversions by 14x using AppsFlyer’s fraud protection and a smarter approach to ad partner management.
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