Glossary
Linear attribution
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
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502 results for "Attribution"
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
Glossary
First-touch attribution
Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.
Glossary
AdAttributionKit
What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
Product news
Roku OneView unrestricted user-level attribution data via raw data reports
Blog
Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Learn about recent changes in the realm of ad engagement and how AppsFlyer aims to support partners with Enriched Engagement Types.
Product news
Meta referrer (on device) install attribution for Android
Product news
DV360: support for re-engagement attribution
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