Glossary
AdAttributionKit
What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.
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551 results for "Attribution"
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
Product news
Roku OneView unrestricted user-level attribution data via raw data reports
Blog
Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Learn about recent changes in the realm of ad engagement and how AppsFlyer aims to support partners with Enriched Engagement Types.
Product news
Meta referrer (on device) install attribution for Android
Product news
DV360: support for re-engagement attribution
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Product news
Advanced SEO Attribution Now Available
Product news
Advanced SEO Attribution
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
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