Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Reports & guides
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.
Integrating with AppsFlyer multi-touch attribution & deep-linking led Yellow Card to 1 million users, a 74% rise in app installs & 30% reduction in CPI.
Find out how Mistplay, a gaming loyalty rewards app, saved $470k + in 2022 by eliminating fraud, and also gained a 72% growth in active users.
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.
Learn how CTV-to-mobile attribution works, read how to leverage it, and understand how to measure the impact of CTV campaigns on mobile growth.
Fintech startup MONIX launched its mobile app FINNIX in 2020; Find out how it realized substantial gains from utilizing AppsFlyer products.