Blog
Measuring the unmeasurable: Attribution in the age of GenAI
Learn how to track and optimize traffic from ChatGPT, Gemini, and other LLMs using deep links and structured data.
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397 results for "Attribution"
Customer stories
How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
Product news
Apple Ads View-Through attribution
Product news
Preload referrer attribution with Samsung
Product news
Sandbox attribution dashboard now supports total revenue metrics (beta)
Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
Blog
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
Product news
Aggregated Sandbox attribution now available in Data Locker for ad networks
Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Glossary
Time decay attribution
Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?
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