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436 results for "Attribution"

Glossary

AdAttributionKit

What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.

Glossary

Last-touch attribution

What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.

Glossary

Attribution modeling

Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
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