Blog
Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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546 results for "Attribution"
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Reports & guides
Game on! Mobile attribution and marketing analytics for Gaming
Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.
Reports & guides
Connecting the dots with people-based attribution
In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.
Reports & guides
The definitive guide to mobile attribution analytics for Travel apps
With more users booking flights and securing hotel deals in-app, marketers must keep up with this high demand. Here's all you need to know.
Reports & guides
Mobile attribution and marketing analytics for Entertainment and Media apps
To help you navigate the risks and rewards of your entertainment or media apps' potential, we've put together a comprehensive guide. Take a look!
Glossary
Reattribution window
What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Attribution window
What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Multi-touch attribution
What is the multi-touch attribution method, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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