Blog
Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
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535 results for "Attribution"
Blog
2 common web-to-app use cases for People-Based Attribution
Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?
Use cases
Post attribution fraud detection – was it the right move?
We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.
Customer stories
Finding the mobile attribution north star with AppsFlyer
Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.
Use cases
Mastering the art of real-time: Leveraging instant attribution data
Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.
Blog
How to choose the right attribution platform the first time around
Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?
Use cases
Integrating AppsFlyer and Amazon Fire TV for advanced attribution
Learn about AppsFlyer integration with Amazon Fire TV for advanced reporting options, including in-app event measurement and custom audiences.
Blog
AppsFlyer still spearheading the mobile attribution economy, say 5 independent sources
According to five independent sources, AppsFlyer currently holds 72.12% of the mobile attribution SDK economy market share. Learn more inside.
Blog
Are all attribution companies unbiased and independent as they claim?
There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.
Use cases
Explaining attribution from self-reporting networks
We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.
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