Blog
Move beyond correlation: Measure the incremental impact of your acquisition campaigns
Measure the real lift of UA campaigns with causal insights and automated geo-testing.
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504 results for "Attribution"
Blog
Namshi’s app: Localized commerce mastery with a retention blind spot
Namshi masters regional payments and engagement but misses a key retention opportunity that could unlock customer lifetime value.
Customer stories
Peaksel saves up to 65% of test budgets and scales winning campaigns 5.7× faster
Discover how Peaksel saves 65% on test budgets and scales faster with early LTV insights and AI-powered dashboards.
Customer stories
LOOKFANTASTIC boosts ROAS and lowers acquisition costs with AppsFlyer and Snap
LOOKFANTASTIC cut CPI by 29% and grew ROAS by 22% with AppsFlyer SSOT and Snap tCPA bidding.
Reports & guides
[Report] The State of App Marketing in India – 2025 Edition
Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, shopping, and Gaming.
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads
Unlock iOS attribution with Google and AppsFlyer. Improve measurement accuracy and drive smarter growth.
Blog
How to reactivate bank customers at 5x lower cost
Banks spend more acquiring new users than re-engaging old ones. See how AppsFlyer’s compliant remarketing revives dormant customers and boosts ROI
Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud
Discover AppsFlyer’s Modern Marketing Cloud: AI-ready data, trusted measurement & autonomous marketing tools.
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