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514 results for "Attribution"
Blog
What does it really mean to be an attribution authority?
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
Blog
MyTheresa’s app: Luxury UX with a hidden growth gap
MyTheresa nails premium personalization and events, but hides a big referral opportunity that could unlock viral growth.
Blog
Beyond walled gardens: one view to maximize retail media performance
Unify onsite and offsite retail media performance. Gain clarity, reduce complexity, and drive better results.
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Blog
Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
Blog
How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
Blog
Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era
Access instant, AI-powered marketing insights with AppsFlyer MCP. No code. No wait. Just ask.
Blog
How Babbel runs 50+ influencers a month and keeps performance high
See how Babbel drives ROI with 50+ influencers/month - plus measurement, testing & UGC tips.
Customer stories
Quenching thirst for success: Leading beverage brand boosts revenue by 54% with Wolt and AppsFlyer DCP
Discover how a top beverage brand achieved a 54% revenue uplift using AppsFlyer's DCP and Wolt Ads.
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