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561 results for "Attribution"

Blog

6 reasons why mobile apps set the gold standard for omni-channel measurement

Mobile apps solved attribution, fraud, and privacy before any other channel. Here's why mobile-grade measurement is the foundation every omnichannel strategy now needs.

Blog

80% of Fintechs have adopted AI in marketing, but only 29% got results. Here’s the kit that closes the gap.

See how GCash and Flip use AI on real attribution data — and get the Finance AI Starter Kit to do the same.

Blog

I Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here’s What Actually Happened.

One person, AI agents, and 14 days: 5,563 installs at $0.39 eCPI. A first-hand account of building, shipping, and marketing a mobile game using MCP, AppsFlyer, and CLAW.

Blog

Neutrality isn’t a feature. It’s the foundation.

Moloco, Google, Meta, and Unity just invested in AppsFlyer. Oren Kaniel on what it means for independent measurement, the AI era, and what comes next.

Reports & guides

[Report] AI Usage in the Real World

AppsFlyer's AI usage report reveals how marketers are using MCP, Agent Hub, and AI Assistant — with data on adoption, retention, automation patterns, and real-world use cases.

Blog

Customer Lifetime Value (LTV): What It Is and How to Measure It

Calculate and grow customer lifetime value (LTV) across mobile, web, CTV, and more.

Product news

Protect360: Validation Rules Tagged Mode

Blog

Independent Data Collaboration Platforms Are Gone – Except One

Most data collaboration platforms are now owned by companies with advertising interests. See why independence in measurement and data custody still matters.

Blog

How to Measure the Full Impact of eCommerce App Remarketing

92% of iOS eCommerce ad spend goes to remarketing. Here's how to measure what it actually drives - beyond in-app revenue.

Blog

The Signal Economy Goes Live: Takeaways from MAU Vegas 2026

Key MAU 2026 insights on AI, attribution, retention, and signal quality shaping growth.

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6 reasons why mobile apps set the gold standard for omni-channel measurement

80% of Fintechs have adopted AI in marketing, but only 29% got results. Here’s the kit that closes the gap.

I Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here’s What Actually Happened.

Neutrality isn’t a feature. It’s the foundation.

[Report] AI Usage in the Real World

Customer Lifetime Value (LTV): What It Is and How to Measure It

Protect360: Validation Rules Tagged Mode

Independent Data Collaboration Platforms Are Gone – Except One

How to Measure the Full Impact of eCommerce App Remarketing

The Signal Economy Goes Live: Takeaways from MAU Vegas 2026

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