Blog
Are all attribution companies unbiased and independent as they claim?
There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.
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561 results for "Attribution"
Use cases
Explaining attribution from self-reporting networks
We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.
Customer stories
Boosting the bottom line with ad revenue attribution
Futureplay joined AppsFlyer Ad Revenue Attribution beta program and was immediately able to start measuring ad revenue across partner networks.
Customer stories
Improving the customer journey with attribution and marketing analytics
Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Saving time and resources on attribution done right
Blog
What does it really mean to be an attribution authority?
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Blog
How an eCommerce Loyalty Platform Cut Time-to-Purchase by 66%
A 2M-member loyalty platform cut time-to-first-purchase by 66% and saved 4,500 hours a year. Here's how deep linking, audience segmentation, and Braze worked as one system.
Customer stories
How SoundCloud Uncovered Hidden Revenue by Bringing Mobile Measurement Standards to Web
SoundCloud found that 1 in 10 web-acquired users became active on mobile — revenue that had been credited to organic. See how mobile-grade web measurement changed where they invest
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