Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
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538 results for "Attribution"
Customer stories
Saving time and resources on attribution done right
Blog
What does it really mean to be an attribution authority?
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Customer stories
How Koin increased click-to-install efficiency with OneLink
Learn how Koin used OneLink for attribution across click, custom store page, and install, accessing real-time data through AppsFlyer's dashboards.
Blog
Web Gaming: The untapped path to lower CPI and boost ROAS
Mobile CPI keeps rising and app store fees compound it. Here's how full web game ports are delivering 30-50% lower acquisition costs — and stronger session times than mobile.
Blog
Omnichannel Analytics Explained
Omnichannel analytics connects every channel into one measurement view. Here's what it means, why siloed dashboards fall short, and how to do it right.
Reports & guides
AASA Validator
Validate your AASA file for Universal Links. Check syntax, accessibility, App IDs, paths, and more with AppsFlyer’s AASA Validator.
Reports & guides
[Report] The State of eCommerce in India 2026: App Growth, Retention & Fraud Benchmarks
Explore why India's eCommerce installs are surging 5x faster than the global average, and how remarketing and retention are shaping the next stage of growth. Data-backed benchmarks on installs, spend, retention, and fraud across India's Shopping vertical.
Customer stories
How Snabbit Cut Customer Acquisition Costs by 35% While Scaling Instant Home Services on iOS
Snabbit rebuilt iOS measurement with AppsFlyer to cut CAC by 35%, improve attribution visibility by 40%, and lift install-to-new-user conversion by 12% across Indian markets.
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