Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Mobile marketers and taxi drivers: More similar than you’d think
How can you deliver amazing customer experiences to delight the users, keep them engaged, and ensure that they come back for more?
Reports & guides
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
Reports & guides
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
Blog
App UX: The fundamentals you need to know in 2023
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.
Customer stories
Inspiring daily creativity for a loyal community
See how with AppsFlyer, VSCO found a solution that would further evolve its performance-driven marketing operation with data at its heart.
Blog
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.
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