Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
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220 results for "Deep linking"
Customer stories
Revolutionizing childcare matching on mobile
Discover how KindiCare, an Australian childcare platform transformed its user acquisition strategy with AppsFlyer and reduced CPI by 50%
Glossary
Earned media
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.
Blog
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.
Blog
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Reports & guides
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Use cases
Enhancing dynamic product ads performance with OneLink
Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.
Glossary
Cost per view (CPV)
What is cost per view and why do you need it? Learn to calculate CPV, how to optimize and increase it, and its differences from CPI, CPM & CPCV.
Reports & guides
How to use ChatGPT to market your app [50+ prompts]
Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.
Blog
How to use ChatGPT to market your app [50+ prompts]
Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.
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