Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
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Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
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