Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
Filter by
223 results for "Deep linking"
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Try searching for
