Blog
App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
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225 results for "Deep linking"
Blog
From views to value: Performance-centric connected TV
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
Customer stories
Mastering customer segmentation & boosting re-marketing conversions by 35%
How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.
Reports & guides
Attention Retention! 2023 app retention benchmarks report
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.
Customer stories
Growing the superapp with seamless anywhere-to-app user journeys: Why AirAsia prioritized user experience
Learn how AirAsia prioritized user experience with anywhere-to-app journeys and saw 19% improvement in flight booking rates over organic benchmarks.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
Churn rate
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
Customer stories
Achieving stability at scale: the approach of a live game streaming app
Explore how Indian live game-streaming and eSports platform scaled UA, boosted engagement, and beat fraud with AppsFlyer
Blog
Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
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