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ASO metrics and KPIs: Measuring your app’s success

Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.

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Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.

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Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.

Customer stories

AppsFlyer's ability to communicate with SKAN was and remains the main reason for StarBerry to use Predict - find out more inside.

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SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

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In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.

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The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.

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This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.

Customer stories

Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.

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The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.