Blog
ASO metrics and KPIs: Measuring your app’s success
Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.
Filter by
274 results for "LTV"
Blog
It’s not you, it’s your MMP: How to know it’s time to switch
Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.
Blog
SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Customer stories
Gaining a game changing advantage through AppsFlyer’s Predictive Analytics
AppsFlyer's ability to communicate with SKAN was and remains the main reason for StarBerry to use Predict - find out more inside.
Blog
SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
Blog
How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.
Blog
It’s time to play – What marketers need to know about playable ads in 2023
This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.
Customer stories
Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer
Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.
Blog
How to break your addiction to user level data – From user level centric to aggregate
The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.
Try searching for
