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Reports & guides

The mobile app marketing guide: Cracking the code to app success

Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

Blog

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Blog

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Reports & guides

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Glossary

What is SVOD? Learn about the subscription video on demand platforms, its advantages & disadvantages, and how it differs from AVOD and TVOD.

Blog

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Reports & guides

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Customer stories

Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.