Blog
Welcome to the jungle – your ultimate guide for CTV Advertising
Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.
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274 results for "LTV"
Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Glossary
SVOD (Subscription Video on Demand)
What is SVOD? Learn about the subscription video on demand platforms, its advantages & disadvantages, and how it differs from AVOD and TVOD.
Blog
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Customer stories
Getting the attribution game right – Improve retention by 50% with AppsFlyer
Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.
Customer stories
Acing fraud prevention and reducing CPIs by 15% thanks to AppsFlyer products
Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.
Blog
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
Blog
Get ready for the age of CTV domination: The complete guide to Connected TV
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
Blog
Mobile measurement & marketing analytics for subscription apps – The complete guide
Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.
Customer stories
Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI
Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.
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