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17 KPIs Gaming app marketers should measure

Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.

Blog

Many businesses are struggling with the economic uncertainty of the times. But what's happening with mobile marketing? Hear from the experts.

Customer stories

See how Letgo uses AppsFlyer deep linking tech to optimize and personalize owned media campaigns and support positive user experiences.

Use cases

Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.

Blog

Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.

Blog

our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.

Blog

Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.

Customer stories

Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.

Use cases

Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.

Reports & guides

A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution