Reports & guides
[Report] State of app marketing in Asia – 2025 Edition
Unlock creative success with AppsFlyer's 2025 report. Get AI-driven insights, benchmarks, and expert tips to boost ad performance.
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Reports & guides
[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025
Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth.
Blog
Getting started with user acquisition for apps: The complete guide
Blog
The European Finance app market is changing. Here’s what the data shows
Discover Europe’s latest finance app trends. See who’s growing, who’s not, and what to learn from each.
Blog
Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy
Learn how to grow and retain mobile banking users while ensuring trust, privacy, and measurable ROI.
Blog
Your AI is making marketing decisions on bad data – here’s how to tell
Is your AI built on the wrong data? Learn how to assess your marketing data readiness in seconds.
Blog
MyTheresa’s app: Luxury UX with a hidden growth gap
MyTheresa nails premium personalization and events, but hides a big referral opportunity that could unlock viral growth.
Blog
Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
Blog
How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
Customer stories
Supersonic boosts ROAS and expands market reach with AppsFlyer and Meta
Supersonic boosted ROAS and global reach by optimizing hybrid monetization with Meta VO IAA and ROI360.
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