Reports & guides
Read the latest app retention report for insights into preserving app loyalty and engagement alongside the impact of privacy and signal loss.
Reports & guides
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.
Customer stories
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Reports & guides
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Glossary
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
Customer stories
Learn how Amobear increased ROAS by 50% using ROI360 and the Advanced SRN integration with TikTok
Reports & guides
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Blog
Gain a greater understanding into the challenge of fragmented data in subscription app marketing and uncover strategies to help overcome them.
Blog
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.