Glossary
Cost per lead (CPL)
Learn how to calculate the cost per lead, , understand why its important, compare CPL to other metrics and best practices for lowering your cost per lead.
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Customer stories
Preventing fraud and optimizing creatives helped Dave work faster and save $408k
Dave Inc restored confidence in their ad budgets, increased ROAS, saved $408k by combating fraud, and increased CTR by 12% with AppsFlyer
Blog
Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
Reports & guides
How to deliver a winning creative strategy
Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.
Blog
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.
Blog
How insights aid commerce media growth
Explore the potential of commerce media. Why and how a combined measurement and DCP solution can help RMNs attract greater ad budgets.
Product news
Leverage AI to generate insights within Data Clean Room
Blog
Mastering mobile game monetization: Strategies for success
Learn all about mobile game monetization from the different models to what KPIs to measure, and how to increase your monetization efforts.
Blog
Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration
Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
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