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Unlock the value of web-to-app
Boost app growth by connecting web and app experiences. The Web-to-App Playbook offers expert strategies and real-world insights.
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292 results for "LTV"
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Break up with Firebase before it breaks you: Practical migration guide
Firebase Dynamic Links is shutting down. Learn how to migrate fast and avoid disruptions with this step-by-step guide.
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Apple Search Ads finally joins the SKAN party! What you need to know
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
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Winning big with influencers: A comprehensive guide for app marketers
Boost app growth with influencer marketing. Learn to build UA strategies, pick the right creators, and measure real impact.
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New performance data reveals owned media + deep linking reigns supreme
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
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Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
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2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
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Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Product news
Preload referrer attribution with Samsung
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