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Blog
Mastering mobile game monetization: Strategies for success
Learn all about mobile game monetization from the different models to what KPIs to measure, and how to increase your monetization efforts.
Blog
Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration
Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
Blog
How to find creative winners and use AI to maximize their value
Unlock the secrets to identifying and maximizing the potential of creative winners. Learn how to unleash their full potential with the power of AI
Product news
Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution
Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.
Blog
Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
Customer stories
Exceeding ROI by 55% by optimizing for high-value users and in-app conversions
Learn how Casas Bahia increased ROI by 55% by optimizing for high-value users and in-app conversions using AppsFlyer's measurement suite.
Customer stories
Driving 7X ROI with a powerful remarketing strategy
Learn how Burger King Brazil 7X their ROI and lowered CPA by 20% using smart audience segmentation for a focused remarketing strategy.
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
Glossary
Average order value (AOV)
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.
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