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205 results for "Mobile fraud"

Blog

Cross-channel marketing in 2024: Perfecting the channel mix formula

Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.

Blog

WWDC24 and AdAttributionKit: Keep calm and SKAN on

Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.

Glossary

Viewability

Learn all you need to know about viewability, why it's important for your ad campaigns, how to measure it and how to improve your viewability score.

Glossary

Universal Links

Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.

Customer stories

Bridging the data gap with real-time, accurate ROI data

Learn how AppQuantum achieved a 20% increase in ROAS using real-time data for improved optimization and enhanced ROI measurement.

Blog

7 pitfalls to watch out for when measuring your in-app purchases

In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.

Blog

Gaming analytics: Why the numbers matter

Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.

Blog

2023 – challenges, opportunities, achievements – and the road ahead

AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.

Glossary

Attribution modeling

Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.

Customer stories