Glossary
Click to install time (CTIT)
What is CTIT, and why is this model important to your mobile traffic measurement? Read all about it in the AppsFlyer mobile marketing glossary.
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Glossary
Emulated devices
What are emulated devices, and how can they risk for your marketing budget? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Install validation
What is install validation, and why is it important to your app marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Receipt validation
What is receipt validation, and why is it a powerful tool in the fight against fraudulent revenue events? Find out in our mobile marketing glossary.
Glossary
User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Ad stacking
What is ad stacking, and how does it relate to mobile fraud? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Click farms
What is a click farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click flooding
What is click flooding, how it works and how you can block it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click hijacking
What is click hijacking, and how can you protect yourself from this? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Cost per action (CPA)
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
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