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205 results for "Mobile fraud"

Glossary

Install referrer

What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

SDK spoofing

What is SDK hacking (aka spoofing), how it works, and how can you identify it? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Ad exchange

What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.

Use cases

Charting raw data’s potential to navigate rough waters in the market

During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.

Blog

Why attribution and cost data are better together to achieve true ROI

ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.

Customer stories

Scaling global UA and boosting performance with AppsFlyer

Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.

Customer stories

Extending healthcare services to remote users by optimizing reach

Discover how AppsFlyer solutions helped Halodoc increase market penetration among first-time users and save 30% of ad spend.

Blog

Click flooding detection and the false-positive challenge

The false positive test is used by anti-fraud vendors to ensure legitimate activity isn't blocked. Fraudsters exploit this constraint for their benefit

Use cases