Blog
We just raised $210M, and we couldn’t have done it without you
We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.
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216 results for "Mobile fraud"
Blog
App promotion in APAC – everything you need to know
The APAC is a massive opportunity for app marketers, but many don't know how best to operate in it. Here are the insider tips you need to get it right.
Use cases
Measure the success of app remarketing with AppsFlyer Incrementality
AppsFlyer is unlocking measurement solutions for incrementality testing to help advertisers connect the dots and zero in on what's driving growth.
Blog
4 elements of a mission-critical marketing platform
Mobile attribution platforms are a must for any enterprise. Mission-critical platforms have four characteristics. Does your platform have them?
Blog
The missing piece of the attribution puzzle
Find out what AppsFlyer's vision for attribution was 8 years ago and how that evolved to People-Based Attribution today.
Blog
How to choose the right attribution platform the first time around
Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?
Blog
How do you measure a year?
2018 was a tremendous year for AppsFlyer; it was probably our best year yet. We hit huge milestones and expanded our global reach.
Blog
Are all attribution companies unbiased and independent as they claim?
There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.
Blog
Numbers DO lie! Don’t trust your marketing data and ROI
Accurate measurement is hard, but many marketers don't know they don't know their true ROI of their marketing efforts. See our CEO's full lecture.
Customer stories
Innovating while scaling as a global ride-hailing innovator
Discover how Gett grew its mobile business with AppsFlyer mobile insights, fraud protection, and deep linking solution.
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