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17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
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AppsFlyer tools to boost your productivity while working remotely
With AppsFlyer's productivity tools, you can access attribution and analytics data on-the-go and instantly share insights with your team!
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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
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The organic uplift in-app marketing: Separating fact from fiction
What is the impact UA campaigns have on organic installs? Find out what top experts are saying about this key question for app marketers.
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OTT media buying and test strategies
Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.
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7 secret OneLink features: The ultimate mobile performance hacks
7 OneLink tips to automatically route users to the optimal destination across web and mobile, and improve conversion rates and UX.
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