Customer stories
Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.
Glossary
What is a bid request and how does it work? Learn everything you need to know about bid requests in AppsFlyer mobile marketing glossary.
Glossary
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
Reports & guides
Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.
Glossary
What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.
Blog
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Blog
Staying ahead of the game: Read everything you need to know about the biggest mobile gaming challenges, trends and opportunities in 2022.
Customer stories
Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.
Customer stories
Find out how AppsFlyer’s Single Source of Truth solution (SSOT) helped Goodgame Studios to measure the true performance of their campaigns.
Glossary
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.