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Glossary

View-through attribution (VTA)

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Reports & guides

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Glossary

What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.

Blog

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Blog

Staying ahead of the game: Read everything you need to know about the biggest mobile gaming challenges, trends and opportunities in 2022.

Customer stories

Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.

Customer stories

Find out how AppsFlyer’s Single Source of Truth solution (SSOT) helped Goodgame Studios to measure the true performance of their campaigns.

Glossary

What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.

Blog

Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.

Reports & guides

To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.

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