Reports & guides
We’ve joined forces with our friends at Google, to share insights on the current state of mobile in the region, and how marketers can succeed in it.
Glossary
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
In this blog, we'll dive into what predictive marketing is and how you can better leverage data to optimize campaigns in the privacy age.
Blog
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
Reports & guides
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.
Blog
The recent whirlwind of Gaming studio consolidations is unlike anything we've seen before; find out about the underlying factors and repercussions.
Blog
Despite the challenges marketers are facing with, the stage has been set for another record-breaking Black Friday, as we’ll demonstrate in this blog.
Blog
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Reports & guides
In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.
