Glossary
App Tracking Transparency (ATT)
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.
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242 results for "iOS 14"
Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Blog
SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.
Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
Reports & guides
Google and AppsFlyer: Mobile app marketing trends in Central and Eastern Europe (and how to succeed in it!)
We’ve joined forces with our friends at Google, to share insights on the current state of mobile in the region, and how marketers can succeed in it.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Predictive marketing for mobile advertisers: How to do more with less
In this blog, we'll dive into what predictive marketing is and how you can better leverage data to optimize campaigns in the privacy age.
Blog
How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
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