Turn insights into actions

Our analytics suite simplifies complex data and gives you a unified view of campaign performance so you can make better, faster marketing decisions at every stage of the user journey

Marketing analytics built for data-driven professionals

Get a deeper understanding of your campaign performance

Get a deeper understanding of your campaign performance

If you want to reach your marketing KPIs, the data you rely on must be accurate and easy to understand. Our comprehensive mobile analytics tools were built to give you the insights you need to drive conversions, improve customer retention, and increase revenue.

Marketing analytics: See the full picture for better marketing decisions

See the full picture for better marketing decisions

Your marketing efforts have countless moving parts. That’s why we provide holistic, cross-channel insights throughout the entire funnel so you can connect the dots across functions and teams for a complete view of all your campaigns.

Marketing analytics: Take action faster with real-time reporting

Take action faster with real-time reporting

Digital marketing moves fast. To improve campaign performance you need the ability to respond quickly. Our real-time reporting and app analytics tools give you the edge you need to optimize your marketing strategy and achieve better results.

PSafe Logo - AppsFlyer customer

“AppsFlyer’s Marketing Analytics tools provide us with a full 360-view of our attribution and performance data and allow our team to quickly turn this data into actionable insights on a global scale.”

Telefonica Logo - AppsFlyer customer

“AppsFlyer’s real-time insights play a core role in our lean marketing and agile mobile product development, allowing us to test new variations and understand their impact on user behavior on-the-fly.”

Huuuge Logo - AppsFlyer customer

“The ability to customize exactly the type of data we need with multiple KPIs, provides us a full 360-view at the click of a button. Our team can get all the specific insights they need, instantly, and in one place.”

Key features

When data leads, performance follows. Explore how you can unlock new insights to make campaign decisions with confidence.

Overview dashboard

Get a complete and accurate view of all of your campaigns’ performance in a single dashboard.

Cohort & retention reports

Discover how specific customer segments perform over time in terms of installs, retention, and more.

Incrementality dashboard

Analyze your holdout tests and uncover the incremental lift of your campaigns.

Custom dashboards

Build your own campaign-specific dashboards for daily analysis with our simple drag-and-drop interface.

Pivot tables

Free yourself from complicated spreadsheets and simplify your marketing analysis for clearer marketing insights.

AppsFlyer on the go

Stay up to date on your campaign performance 24/7 with alerts that can be sent to email, Slack, or the AppsFlyer app.

Connect with the tools you already use

Easily import AppsFlyer data into your own BI tools, or integrate with one of our marketing automation partners using our robust API.


Frequently asked questions

Can I use AppsFlyer just for marketing analytics?

Marketing analytics is included with most of our plans but we don’t offer these features separately – they are only available as part of the full AppsFlyer platform.

Can I export my data?

Yes, you can export our aggregated analytics data into your own BI solution using the API or simply download the report via  CSV.

Ready to turn insights into actions?