Measure the complete traveler journey to maximize LTV
Link performance across mobile, web, CTV, and DOOH to uncover what drives installs, bookings, and customer lifetime value at every stage.
1 in 3 Fortune 500 companies use AppsFlyer
Grow with one trusted platform
"AppsFlyer’s dedication to both attribution accuracy and customer success, as well as their integrations with the broader ecosystem and cost reporting have made them an indispensable part of our growth stack."
"Now that we have access to concrete data showing how our web-to-app integration is driving business growth, we are able to make data-driven decisions with a lot more confidence."
Essential tools to measure, engage and grow
Connect mobile, web, CTV, PC, and console touchpoints to their original source, transforming fragmented journeys into clear LTV insights that guide smarter investment.
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See your complete marketing picture. Unite every metric from every source, build dashboards that match how you work, and get AI insights that understand your unique goals.
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Deliver the right in-app experience every time - driving higher ROAS and customer lifetime value with AppsFlyer’s OneLink technology.
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Build revenue-driving audiences from actual behavior data. Push segments to Meta, Google, and hundreds of media sources instantly, then optimize based on real LTV - all with privacy-safe, automated syncing.
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Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer's AI-powered solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users.
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Know exactly which campaigns drive app installs, in-app events, and revenue. Analyze user journeys, optimize spend, and grow confidently - all through AppsFlyer's unified, privacy-compliant attribution platform.
Learn moreThe global leader in marketing measurement, analytics, and engagement
“The implementation of Appsflyer is done so easily and the support is awesome.”
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
The highest compliance standard in the industry
That’s why we’re committed to providing enterprise-grade security and uphold the highest compliance standards while giving you complete control over your data
Frequently asked questions
We provide a suite of marketing solutions including unified measurement and analytics, deep linking for seamless customer journeys, privacy-compliant data collaboration, and AI agents that automate marketing workflows.
Yes. Connect offline marketing touchpoints like QR codes and location-based promotions to online food orders, providing app-centric attribution with QR code integration for offline promotions.
Build segments based on booking behavior: frequent travelers, luxury seekers, last-minute bookers. Enrich with loyalty status and preferences, then AppsFlyer automatically activates your audiences across hundreds of media sources.
Yes. AI analyzes emotional triggers, narrative patterns, and creative elements that drive clicks and conversions - from opening hooks to CTAs.
Real-time detection of fake installs and bot traffic targeting booking apps. Ensure every acquisition dollar reaches genuine travelers interested in your destinations.
Yes. Whether you're an OTA, airline, hotel chain, vacation rental, or local experience provider, customize measurement for your specific booking flow and revenue model.
Most brands measure core metrics within days. Basic setup takes hours, full cross-platform measurement is operational within 1-2 weeks with dedicated travel industry support.
Yes. See how travelers move from CTV ads to web research to mobile booking, providing complete attribution across the entire customer journey.
Explore solutions for travel brands
Drive more bookings, and maximize traveler lifetime value with AppsFlyer's measurement, engagement and first-party data solutions.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
