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Ever wished shopping apps could just get you? Zalando’s AI assistant is making that happen.
Their chatbot isn’t just answering questions, it’s your personal stylist in your pocket.
Zalando reported a 4.2% revenue lift last year. The question is: how much of that came from AI, and how can they do even better?
Zalando’s AI assistant is like having a stylist in your pocket. Instead of tapping through endless filters, users just ask: “What should I wear to a wedding in Santorini in July?”
The assistant gets it. It checks the weather, understands the vibe, and serves up full outfits that actually make sense.
This goes way beyond traditional search or recommendations. It’s personal, conversational, and seamless, the kind of intuitive experience that converts casual browsers into loyal customers.
But here’s the challenge: standout features like this only go so far without understanding how they impact user behavior. Which AI interactions actually lead to purchases? What types of questions convert best?
Without proper measurement, even the most innovative features can underperform in silence.
When an item’s out of stock, Zalando doesn’t just say “sorry.” They let users sign up for alerts. Simple, but brilliant.
They’re turning a potential pain point into a re-engagement opportunity.
This type of retention thinking works because it captures intent at the perfect moment, when someone wanted something badly enough to be disappointed it wasn’t available.
That’s where audience segmentation and personalization comes in. By identifying the customers most likely to repurchase or engage with specific features, marketers can run more personalized remarketing campaigns that boost retention and long-term value.
Zalando’s social commerce beta brings influencer content directly into the shopping experience. Users can follow creators, shop curated wardrobes, and build their own digital closets.
Think of the iconic digital wardrobe from Clueless, what seemed like science fiction in the ’90s is now the shopping reality users crave, where digital inspiration meets instant purchase opportunity.
It’s immersive, shoppable, and sticky. But measuring the ROI of creator content gets tricky fast. When someone discovers a product through an influencer’s wardrobe, how do you connect that inspiration to the eventual purchase?
That’s where smart deep linking strategies become essential, connecting influencer content to in-app actions and revenue with clear attribution paths.
AppsFlyer Tip: Social commerce success depends on attribution. Use deep linking to connect influencer content, social posts, and creator collaborations directly to in-app purchases, measuring which partnerships actually drive revenue versus just engagement.
Here’s Zalando’s biggest opportunity: their app is packed with innovation – AI suggestions, creator drops, loyalty perks, but the homepage can feel overwhelming.
There’s so much content that some of these brilliant features might get lost in the noise.
The solution?
Give users control. Let them customize their homepage, prioritizing new arrivals, AI tips, or saved styles based on what they actually care about.
Zalando’s app experience is bold, modern, and feature-rich. But like many leading apps, one challenge remains: connecting all these innovations back to measurable performance.
Which homepage sections actually drive the highest lifetime value? How do AI interactions compare to traditional search in terms of conversion rates?
That’s where measurement becomes the game-changer.
Whether it’s AI-powered recommendations, influencer-led journeys, or retention campaigns, measurement is what turns great features into proven growth engines. Teams need to see which interactions drive purchases, which user segments respond best to personalization, and which features actually move the needle.
The goal isn’t just to build cool features, it’s to build features that demonstrably grow the business. And while Zalando sets the bar high, any brand can unlock this level of performance with the right measurement approach.
Ready to optimize your omnichannel measurement strategy? Explore AppsFlyer’s ecommerce solutions to connect every touchpoint, boost LTV, and measure what matters across the full shopper journey.
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Zalando’s AI assistant acts like a personal stylist, understanding context like location, weather, and event type to offer smart outfit suggestions. It makes shopping more conversational and intuitive than traditional filtering systems.
Social commerce blends social content with shopping opportunities. In Zalando’s case, users can follow influencers, browse their curated collections, and build digital wardrobes, turning inspiration into purchases.
These alerts re-engage users when saved or out-of-stock items become available. They capture high-intent moments and work especially well when paired with deep linking to send users directly to the product.
Crowded interfaces can overwhelm users and hide valuable features. Giving users control over their app experience; like customizing homepage priorities. This boosts engagement and helps surface what actually drives conversion.
Mobile attribution platforms like AppsFlyer help teams measure user journeys from install to purchase, measuring deep links, re-engagement campaigns, and feature performance while maintaining privacy compliance.
